Customers today demand and expect a tailored experience across every touchpoint with a company. In retail, omnichannel strategy initiatives have been underway for a few years to continuously improve customer engagement. Hence, the ability to interact with customers on multiple channels, and have access to data about the customer, has become a standard business operating procedure rather than a competitive differentiator.
Omnichannel commerce has become table stakes and Retailer need to deliver on Unified Commerce vision to future-proofing their business — creating and fostering the innovation engine in your organizations so that no matter which channel your customers, employees, and partners want to use across the business, it can be accommodated quickly and easily.
Most Retailers struggle to introduce new capabilities because Integration is the Achilles’ heel in any such initiative. The business data exists in numerous systems and in numerous data formats, meaning the data is often siloed. Legacy systems complicate matters, creating difficulties when it comes to sharing data, as they are outdated and inflexible. All these isolated pockets of data make it difficult for organizations to combine data sources for a unified customer view and use that data to deliver capabilities rapidly and consistently.
Retailers should take an API-led approach to connectivity that will allow old and new systems to seamlessly coexist to deliver an omnichannel experience. The reusability of APIs will enable consistency across channels and deliver at the speed that customers expect. Retailers should view digital transformation as a unified brand and customer experience across in store, web, mobile, partner and supplier channels. The business must be reimagined as a set of core competencies that can be accessed (and monetized) across both internal and external channels.
This vision of Unified Commerce can be achieved through reusable APIs that are not only developed and deployed for a specific use case but also can future-proof the business for new channels. These APIs have an added benefit of allowing developers throughout the organization to self-serve capabilities and assets to create new experiences quickly and efficiently. Leading retailers are turning to Mulesoft’s Anypoint Platform to reimagine integration for today’s business conditions where customers are evolving and enterprises can’t afford to be left behind.
Perfaware’s experts can help you harness Mulesoft’s Anypont Platform so your organization can drive innovation at the speed and scale to meet your needs. Interested to learn more about what MuleSoft Anypoint Platform can do for your Integration needs? Contact your Perfaware expert today.