case study
Going from Four System Integrators to ONE Trusted Partner
Founded
2010
Headquarters
Los Angeles
Industry
Pet Food
Number of Locations
10+
Abstract
From multiple vendors supporting the Salesforce Platform(s) across SFCC, Order Management, Service Cloud, Marketing Cloud, Retail Execution, and MuleSoft to ONE Trusted Partner supporting them all
Overview
JustFoodForDogs (JFFD) is the world’s first “pet food kitchen” where human-grade meats and vegetables are turned into healthy meals for dogs and cats. JustFoodForDOgs remains the first branded retailer that prepares pet meats in open kitchens within retail stores.
JustFoodForDogs sells pet meals online, in their retail stores, and in partnership with Petco, Costco, Albertsons, PetSmart, Vons, Amazon, etc.
Challenges & Opportunities
JustFoodForDogs aims to be the leader in the fresh pet food market by offering customers the ability to Shop My Store, Ship To Home from their DC/Stores, and B2B channels by leveraging the entire fulfillment network.
JustFoodForDogs had 4 Systems Integrators focused on different Salesforce solutions.
This led to multiple challenges, which include:
Coordination and Communication challenges led to project delays and inconsistent implementations
Integration Complexities arise due to coding standards, methodologies, and differences in understanding.
Accountability and Ownership challenges for issues that are cross-functional
Additional rework leading to budget overruns.
Project Management Complexity given multiple teams resulting in additional oversight and time aligning schedules
→ Inventory Segmentation to allocate inventory by channel, region, or customer based on predicted demand.
→ Dynamic routing rules to give more flexibility in fulfillment.
→ New integrations using MuleSoft as the translation and transformation engine.
→ Standardized product setup around Bundles, etc.
→ Re-implemented JFFD Quiz program on the B2C platform.
→ Enhanced auto-ship and ad-hoc order capture by maintaining separate inventory rules.
→ Implemented custom Site Map and Redirect generation for active stores with SEO-enhanced URLs on B2C.
→ Enhanced Sentry Monitoring with field masking in checkout & custom Sentry Monitoring job components for B2C.
→ Automated the whole build and deployment process across the B2C and the SF Platform.
Perfaware Strategy & Execution
Perfaware was brought in to help implement and enhance the Multi-Cloud Salesforce Platform. The Perfaware team partnered with the JFFD team to identify a list of issues and features / enhancements that would generate the most value for the Business. These were quickly loaded into Spikes / Sprints for better tracking and visibility. Some of the capabilities that the Perfaware team enabled include –
The Results
- Faster Time to Market because of streamlined processes, better coordination, and fewer dependencies.
- Enhanced collaboration and trust making it easier to navigate challenges
- Seamless implementation across multiple Salesforce solutions.
- Sole Accountability ensuring Perfaware total commitment towards project success.
- Consistent quality deliverables and coding standards.
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