Perfaware

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Sterling Intelligent Promising

AI, By Industry, Health and Lifescience (HLS), IBM, Inventory, Retail, Salesforce, Salesforce OM, Service Cloud, Sterling Intelligent Promising, Sterling OMS

Why Modern HLS Organizations Must Rethink Order Fulfillment — and How Salesforce OMS Helps

The Healthcare and Life Sciences (HLS) industry is undergoing a massive shift. Driven by the need for digital-first, patient-centric, and omnichannel experiences, HLS organizations are rethinking every aspect of how they engage providers, patients, and partners, especially when it comes to order fulfillment. Yet many still rely on legacy systems that are fragmented, inflexible, and not designed for the modern healthcare delivery landscape. At Perfaware, we believe it’s time to modernize fulfillment and that Salesforce Order Management System (OMS) offers a powerful path forward. The Problem: Fragmented Systems, Broken Experiences For many HLS enterprises — whether pharma, medtech, digital therapeutics, or biotech — order fulfillment is a patchwork of disconnected platforms, manual workarounds, and compliance risks. This leads to: Lack of visibility across the order lifecycle Delays in sample shipments and product delivery Frustrated providers and patients Compliance and cold chain tracking challenges Missed opportunities for engagement These problems aren’t just operational — they affect patient outcomes, field rep effectiveness, and brand trust. The Opportunity: Unified, Intelligent Fulfillment with Salesforce OMS Salesforce OMS enables HLS organizations to unify their order capture, fulfillment, and servicing on a secure, scalable, cloud-based platform — fully integrated with Salesforce Customer 360 and compliant with industry standards like HIPAA. End-to-End Visibility Track every order from initiation to delivery across providers, patients, clinical sites, and partners. Compliance at Scale HIPAA-compliant architecture with role-based access, audit logs, and traceability for samples, cold chain, and investigational products. Automation & Intelligence Reduce manual errors through workflow-driven orchestration, approval automation, and AI-powered anomaly detection. Seamless Integration Connects with ERP, supply chain, WMS, CRM, clinical trial systems, and marketing platforms — no more silos. Real Impact Across the HLS Value Chain Whether you’re supporting clinical trial logistics, patient access programs, field sales, or digital marketing, OMS becomes the operational glue that improves: Function OMS Impact Clinical Trials Compliant sample and site shipments Supply Chain Demand planning + cold chain tracking Sales Reps Real-time order placement and tracking Patient Services SLA-based fulfillment of starter kits Marketing Campaign-triggered ordering for samples Customer Support Integrated service for order issues Perfaware’s POV: How We Approach the Transformation At Perfaware, we’ve developed a phased roadmap tailored to HLS clients: Phase 1: Foundation & Enablement Secure, HIPAA-compliant order capture Core workflows: tracking, reshipments, exchanges API connectivity to ERP, WMS, and trial systems Phase 2: Operational Scale Study-specific configurations and forms Real-time shipment and carrier integration Role-based dashboards and insights Phase 3: Intelligence & Automation AI for replenishment and anomaly detection Mobile-ready order UX Intelligent routing and compliance workflows Phase1Foundation & Enablement • Secure, HIPAA-compliant order capture •  Core workflows: tracking, reshipments, exchanges •   API connectivity to ERP, WMS, and trial systems Phase2Operational Scale • Study-specific configurations and forms • Real-time shipment and carrier integration • Role-based dashboards and insights Phase3Intelligence & Automation • AI for replenishment and anomaly detection • Mobile-ready order UX • Intelligent routing and compliance workflows Why Perfaware We are not just Salesforce experts — we are also HLS domain veterans. From Fortune 500 companies to small and mid-sized businesses, our team brings deep industry expertise, operational excellence, and a proven track record of success. Headquartered in Dallas with teams in Mexico, Chile, and India, we bring agility and scale to every engagement. LinkedIn X Email Author Details Srinivas Hanmandlu Managing Partner

AI, IBM, Inventory, Retail, Sterling Intelligent Promising

AI-Powered Enhancements to SIP

AI-Powered Enhancements to SIP In today’s fast-paced world driven by rapidly evolving technologies, every industry is striving to stay ahead. Over the past decade, the retail sector has undergone a significant transformation, enhancing customer experience through innovations like same-day delivery and drone-based logistics. One of the leading providers of supply chain solutions is IBM Sterling Commerce, which is continuously evolving to adapt to the dynamic needs of this industry. Its comprehensive suite of offerings includes Distributed Order Management (DOM), Sterling Intelligent Promising (SIP), Sterling Store, Sterling Call Center, and more. Now, as we enter the era of Artificial Intelligence (AI), the retail industry stands to gain even more. AI offers numerous opportunities to optimize operations and elevate the customer experience. AI is today’s reality and businesses are fast adopting the same.  What is one of the top priorities in the retail industry? A smarter, more efficient, enhanced and an accurate way to manage inventory. Retailers seek real-time inventory visibility into their stock to avoid stockouts, meet demands effectively and fulfill orders seamlessly across multiple channels. By reducing fulfillment times and streamlining service processes, retailers strive to exceed customer expectations and deliver a superior shopping experience that leads to greater customer satisfaction. The Premium edition of IBM Sterling Intelligent Promising (SIP) helps retailers lower fulfillment costs and improve inventory efficiency by leveraging predictive AI and machine learning. As a retailer, if we are facing challenges with inventory management or struggling to forecast and optimize orders, SIP can offer significant advantages. By analyzing historical data, its AI capabilities help reduce order cancellations, avoid stockouts and markdowns, and optimize costs. But how can we go beyond what SIP already offers? What does SIP really need to perform at its best? The answer is data—accurate, timely, and dynamic data. An AI-powered agent can be introduced that automatically updates the data fed into SIP in real-time. AI-Powered Dynamic Config Updates in SIP – SIP relies on extensive data configuration related to carrier services, such as zone definition, transit duration, and transit rates to accurately identify the most optimized fulfillment node for delivery. Some of these configurations can only be updated via REST APIs, with no user interface to verify or modify the uploaded data. This can make maintenance and updates challenging. However, by introducing an AI-powered assistant, these changes can be automatically captured and pushed to SIP in real time. This makes the system more responsive and adaptive to real-world changes. Store associates, logistics personnel, or admin users would only need to send a simple message about the change, such as a text or voice command and the AI would handle the rest, ensuring SIP has the latest information to make the smartest fulfillment decisions. It need not be limited to just logistics data, it could also update catalog information in real-time, thus reducing the manual work of navigating multiple screens or applications to update the data. AI-Powered Optimizer Data Diagnostics –  Another valuable use case for applying AI in SIP is the detection of exceptions in optimizer results, which are often caused by errors in the initial data configuration. During a recent go-live experience with the optimizer for one of our clients, we found that most issues were caused by zone data mismatches, missing capacity or calendar definitions, or incorrect delivery method setups.   An Agentic AI can proactively alert the business users about a missing calendar or capacity or any other configuration. AI Agent can continuously monitor the configuration data setup for all stores or zones and proactively take action. This would significantly reduce the risk of errors occurring in the production environment. Additionally, an AI-powered assistant can analyze optimizer results to quickly and accurately identify the specific data that led to unexpected results. For example, the AI could help explain why a particular node was selected as the winner—how it achieved the highest score and what factors contributed to that outcome.  This way, we could enhance the optimizer explainer output by not only providing clearer insights into the results but also offering actionable options to correct configuration anomalies. This approach would greatly reduce manual investigation efforts and significantly shorten the turnaround time for resolving production issues. Conclusion We can conclude that AI offers significant potential to enhance the capabilities of SIP for its clients. While we have explored only a few high-level use cases here, the opportunities extend far beyond, into business-specific scenarios that can be addressed through thoughtful AI integration. Looking into the future, we are aiming to explore and implement these advanced use cases, harnessing the full power of AI to drive innovation and efficiency. If you are looking to innovate your brand with AI solutions, we would love to collaborate. Reach out to us to explore these or similar fresh perspectives to bring your vision to life. LinkedIn X Email Author Details Divya Ravi Senior Manager – Technology A Senior Manager in the OMS practice at Perfaware, she has been leading key client engagements for over four years. With more than 15 years of experience specializing in IBM Sterling, she has successfully delivered go-live implementations across the US, Europe, LATAM, and Asia. Her expertise spans IBM Sterling OMS, including Call Center and Web Store solutions, and she has led several agile teams to success. She is passionate about leveraging emerging technologies to drive innovation and deliver scalable, future-ready solutions for global clients. Divya Ravi Senior Manager – TechnologyA Senior Manager in the OMS practice at Perfaware, she has been leading key client engagements for over four years. With more than 15 years of experience specializing in IBM Sterling, she has successfully delivered go-live implementations across the US, Europe, LATAM, and Asia. Her expertise spans IBM Sterling OMS, including Call Center and Web Store solutions, and she has led several agile teams to success. She is passionate about leveraging emerging technologies to drive innovation and deliver scalable, future-ready solutions for global clients.

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